Marketing Consulting
Over the past years, I’ve worked my way across Europe and Asia as a freelance tracking and analytics specialist, helping brands like Chloé, Accor, WeWard and media agencies like GroupM and Kaliber make sense of their data. From fixing broken tracking to building privacy-first setups and guiding international teams, I’ve become the person companies call when they need clarity, structure, and reliable measurement. Each project has shaped my journey — one where data, travel, and meaningful collaborations come together.
Tracking & Web Analytics
Tracking Implementation & Optimization
I design and implement complete tracking plans for websites and mobile apps, ensuring accurate data collection aligned with your business goals.
Google Tag Manager (Web & Server-Side)
From container setup to debugging and full optimization, I build clean and scalable GTM ecosystems — including server-side implementations for improved performance and future-proof data collection.
GA4 Audit & Rebuild
I conduct in-depth GA4 audits to identify errors, missing events, data discrepancies, or tracking gaps.
Then I rebuild a GA4 setup that is reliable, structured, and business-oriented.
Attribution & Performance Analysis
I help you understand where your conversions truly come from and how your marketing channels interact, allowing you to invest smarter and improve ROI.
Data Visualization & Reporting
Custom Dashboard Creation
I create automated dashboards (Looker Studio, Funnel, etc.) that consolidate your essential KPIs in a clear, intuitive, and actionable format.
Built for marketing, product, or leadership teams.
Automated Reporting Systems
Say goodbye to manual reporting.
I set up automated data pipelines and connectors so your reports update in real time and remain fully reliable.
Data Storytelling
I translate raw numbers into meaningful insights that help teams understand user behavior, performance trends, and strategic opportunities.
Ad Operations & Trafficking
Campaign Setup & Management
I manage and track digital campaigns across international markets using platforms such as Amazon Ad Server, Google Campaign Manager, and Sizmek.
International Team Coordination
I have extensive experience working with teams across multiple countries, ensuring consistent execution and smooth communication.
Brand Safety & Quality Control
I integrate and configure verification tools (IAS, DoubleVerify, Nielsen…) to ensure:
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transparent delivery
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high-quality inventory
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accurate measurement
Project Management & Support
Technical Project Management
I manage end-to-end technical projects involving developers, analytics teams, and stakeholders across multiple countries.
My role includes planning, scoping, technical documentation, roadmap management, and ensuring smooth execution from setup to delivery.
Technical Support & Troubleshooting
I resolve complex tracking and analytics issues such as broken events, inconsistent data, tag conflicts, server-side errors, SDK/API problems, or reporting anomalies.
Training & Coaching
I deliver tailored training sessions to help teams improve their technical and analytical skills
